VYV was founded by Doug Hamaker, whose journey began with a passion for wellness and a desire to create a beverage that truly supports healthy, active lifestyles.

After experiencing firsthand the limitations of traditional hydration drinks—often loaded with sugar, artificial ingredients, and excessive sodium—he set out to develop something better. Inspired by a commitment to health, transparency, and sustainability, Doug worked tirelessly to bring VYV to life.

The result is a beverage that not only hydrates but also nourishes, using real ingredients and innovative science to support your best self.

Authenticity: Using real, high-quality ingredients for genuine flavor and nutrition.

Innovation: Combining science and nature to create a better hydration experience.

Transparency: Sharing our process and ingredients openly with our community.

Sustainability: Committing to responsible sourcing and eco-friendly practices.

“VYV is my way of sharing what I’ve learned about living fully and authentically. I created VYV to offer a hydration solution that’s as clean and effective as it is delicious. Thank you for being part of this journey.”

— Doug Hamaker, Founder